MISO media respects your privacy. Visit our AdChoices page to learn about online behavorial advertising, and what you can do to opt-out of receiving behaviorally targeted ads.
The EU General Data Protection Regulation (GDPR)
A new data privacy law called EU General Data Protection Regulation (GDPR) has taken effect since 25th of May, 2018 throughout the EEA countries and Switzerland. The new privacy law requires MISO media and our partners using our services to provide users with information about the usage of their Personal Data. According to the new regulations, Personal Data generally means, data that identifies or can identify a particular unique user or device – for instance, names, addresses, cookie identifiers, mobile device, precise location data and biometric data.
Legal Basis for processing of Personal Data
We depend upon your consent to store & gain access to information stored on your device. Cookie consent applies to both cookies and the mobile ad identifiers. We depend upon our own & our partners compliance steps that make sure that data is collected in a legal manner.
To provide our and/or other data controllers’ services we use legitimate interest as a legal basis. For example, a legitimate interest we rely on tailoring of promotional communications to users of web and mobile properties. This should be beneficial to users and is an important part of the ecosystem by which freely available content is funded through advertising revenue.
To maintain the security of our services, detect fraud etc, we rely on legitimate interest to use Personal Data.
Sometimes we process personal data like customer records and contact information under a contractual relationship.
Legal and regulatory obligations require us to process personal data.
MISO media works globally and has partners all around the world. Some of these partners might be based in countries where they are not regulated by GDPR. We make sure that appropriate safeguards are in place when we transfer your data to our partners outside of EEA and Switzerland.
MISO media retains data as long as necessary to provide you with services or other purposes like complying with legal obligations, enforcing our agreements & resolving disputes.
User’s Rights Towards Their Data
EU General Data Protection Regulation (GDPR) provides you as a user with certain rights in respect to your Personal Data. This includes
- Certain rights to access your Personal Data
- To request deleting or restricting of your Personal Data
- To request correction of your Personal Data
- To object to our processing of your Personal Data
- COLLECTION OF CUSTOMER-PROVIDED INFORMATION
The individuals who represent MISO media’s Customers or potential Customers (“Business Contacts”) may voluntarily provide their contact information and related data, including Personal Information, to MISO media by various means, including telephone, email, postal mail, the “Sign Up” button for Advertisers, the “Apply” button for Publishers, or other means. The Personal Information submitted to MISO media is used to communicate with and provide services for Customers. MISO media corrects or updates Personal Information when requested to do so by the applicable Business Contact.
We may receive Personal Information about you from other sources like telephone or fax, or from third-parties that provide services for us in connection with the Services. We may add this information to the information we have already collected from you via our Services.
- USE OF CUSTOMER-PROVIDED INFORMATION
MISO media may create Anonymous Information records from Personal Information by excluding information (such as your name) that make the information personally identifiable to you. We may use this Anonymous Information to analyze usage patterns so that we may enhance our Services. We reserve the right to use and disclose Anonymous Information to third-parties in our discretion. This Anonymous Information may include, but is not limited to, browser type, URLs visited, and search terms entered.
This Part II describes MISO media’s use of Personal Information and Anonymous Information that we collect in connection with the MISO media’s video advertisement serving technology. As used in this Part II, “you” and “your” refer to individuals who visit websites that use MISO media’s video advertisement serving technology (Network Sites). The collection, use and disclosure of information by Network Sites is governed by the privacy policies and practices of the Network Sites and their operators; MISO media does not control such policies and practices.
- WHAT IS AD SERVING?
In order to support valuable content without charging visitors, websites sell advertising space on their Web pages or within video content streamed on their Web pages. Companies like MISO media provide ads to websites and provide technology for website publishers and advertisers to display or to stream ads.
When you visit a website, your Internet browser transmits a “request” to that website’s server “asking” that server to send you the Web page that you are seeking. Most Web pages contain components that are pulled from different sources, for example, a Web page at a news site may get its weather section from one provider, its sports results from a different source, and advertisements from other servers.
If the website is a Network Site and is using MISO media’s technology to display ads on its site, the Web page will contain coding that directs your browser to fill the ad space on the Web page with content from one of MISO media’s ad servers. MISO media’s platform for streaming video ads enables advertisers to target their campaigns against particular contextual, geographic, interest or demographic criteria associated with the website or browser, and bid an amount they are willing to pay for this targeted impression. Each time a Network Site queries our platform for an advertisement, MISO media serves the most valuable advertisement to the publisher’s ad slot. Please note that MISO media does not control the privacy policies of the Network Sites, publishers and advertisers who use our services.
- COLLECTION AND USE OF AD-SERVING INFORMATION
Each Network Site includes video ad serving code on its website that enables MISO media to serve ads on the site and to place MISO media Cookies. MISO media Cookies are used to help manage ad delivery and frequency, and to identify audience segment(s) for customized advertising. MISO media does not collect or store any personal identification or sensitive information, such as your name, address, phone number, address, financial account information, social security numbers, or health information.
The video ads served may include instrumentation tags that enable MISO media to collect information about a person’s interaction with the ad for use in billing and analytical purposes. Each time one of MISO media’s servers receives a request for a video advertisement, Anonymous Information about the request is recorded for example, the date and time, the geographic location of the browser (based on IP address), the website and page to which the ad or image was delivered, any associated search terms, the MISO media Cookie ID, and the browser operating system. This information is used for reporting, analytical, modeling and targeting purposes, and also to better manage ad campaigns and the user experience, for example, to manage the number of times a particular user is exposed to the same advertisement.
MISO media may also make requests to multiple third-party data vendors for additional anonymous user audience information that is used for targeting, analytic and reporting purposes. No Personal Information is ever shared by MISO media with its third-party data vendors, although the third-party data vendors may provide MISO media with Anonymous Information that can be merged with existing Anonymous Information. MISO media only works with third-party data vendors who are members of the Network Advertising Initiative (NAI) which sets the industry’s standards for online privacy accountability.
MISO media also works with approved affiliates for the collection and aggregation of search terms used for audience modeling and targeting purposes. No Personal Information is ever shared by MISO media with these affiliates, but MISO media may share aggregate Anonymous Information with these affiliates. MISO media may retain and target keyword category associations for up to 30 days.
As used in this Part III, “you” and “your” refer to both MISO media’s Customers and individuals who visit websites using MISO media’s video advertisement serving technology.
- SECURITY AND CONFIDENTIALITY
MISO media has put in place commercially reasonable physical, electronic, and organizational procedures to safeguard and secure the information we collect online. However, no company, including MISO media, can fully eliminate security risks associated with Personal Information.
We may disclose Personal Information if we believe in good faith that such disclosure is necessary to (a) comply with relevant laws or to respond to subpoenas or warrants served on us; or (b) to protect and defend the rights or property of us, the visitors and users of our Services, or third parties.
- CHANGES IN THIS PRIVACY STATEMENT